Build once. Adapt by market. Publish with control.
Create one central menu, shape regional and operational variations, give stores the flexibility they are authorized to use, and publish approved changes across every Crisp ordering channel.
Sophisticated menu control without a menu builder your team is afraid to touch.
You configure menus through the Crisp portal. Onboarding is designed to leave your team able to make the next change without waiting on anyone.
- You configure your menus through the Crisp portal
- We provide several guided working sessions with a menu specialist during onboarding
- Those sessions cover the underlying menu model and how to build representative products correctly
- Extensive help documentation is available
- We encourage you to learn the system so you can manage future changes independently
- We can optionally build the complete menu for an additional service fee when you provide the required source information
One structure, three places a decision can be made.
Central consistency without forcing every store and market to be identical.
The brand menu every variation is built from.
The master menu — also called the brand or central menu — holds the products and modifiers the brand governs centrally. Internally it is sometimes referred to as the corporate menu.
- Contains centrally governed products and modifiers
- Supports base recipes and product configuration
- Includes corporate descriptions and images
- Defines the brand's underlying product structure
- Acts as the source from which controlled variations are created
Master menu
The brand menu every variation is built from.
The master menu — also called the brand or central menu — holds the products and modifiers the brand governs centrally. Internally it is sometimes referred to as the corporate menu.
- Contains centrally governed products and modifiers
- Supports base recipes and product configuration
- Includes corporate descriptions and images
- Defines the brand's underlying product structure
- Acts as the source from which controlled variations are created
Regional menus
Controlled variations for markets and operating formats.
Menu groups — regional menus or operating templates — let you create multiple controlled variations from the master menu. The use is not only geographic.
- You can create multiple controlled variations from the master menu
- Groups may represent Texas, the Southeast, the Midwest, Utah, airport, campus, or another operating group
- Product availability may differ by group
- Product and modifier pricing may differ by group
- A regional modifier may carry an additional cost
- A product may be offered only in selected groups
Store menu
Local exceptions, only where they are authorized.
Authorized store-level users can manage approved exceptions. What any individual can change depends on their permissions and store access.
- Adjust product and modifier pricing
- Hide products
- Add local products and local modifiers
- Create store-specific discounts
- Centrally protected information — base recipes, corporate descriptions, corporate images, and other brand-controlled definitions — can remain uneditable at the store
Build the next menu change without changing the live store.
- Changes made centrally do not have to appear instantly at every store
- You can prepare a new product, a pricing update, or a limited-time offer in advance
- Changes can be reviewed before publication
- You then release the approved changes to the appropriate menu groups and stores
- Launches stay coordinated instead of synchronizing on their own
Define the rule centrally. Let each store supply the local answer.
A centrally defined product can point at a store default rather than a specific value, so you standardize intent without hard-coding every store's infrastructure into every product.
- A product can use the store's default tax rate
- A product can use the store's default retail tax treatment
- A product can route to the store's default preparation printer
- Each store defines which tax rate or physical printer fulfills that local default
The same menu foundation wherever Crisp takes an order.
- Channel-specific availability can determine which products or modifier groups appear
- Third-party marketplaces can use channel-specific pricing upcharges
- The underlying product and modifier configuration remains centrally managed
See how the menu behaves before the store goes live.
- You can access a demo or preview environment through the point of sale
- Product layout, modifier behavior, pricing, and order flow can be inspected there
- The menu can be refined before launch
- For larger or more complex rollouts, a pilot store adds a real-world validation step
Where the menu shows up next.
Point of Sale
The register runs the same menu configuration.
Online Ordering
First-party ordering built on the same menu.
Kitchen Operations
Where product and modifier structure reaches production.
Multi-Location Management
Permissions and store access that govern menu editing.
Loyalty & Rewards
Offers and rewards attached to the same products.
See whether your menu system is ready for the next market.
The POS Assessment walks through how your menu, stores, and channels are managed today.